October 5th, 2015
It’s hard to believe that the holidays are just around the corner. With the big shopping days like black Friday and cyber Monday approaching, you might want some tactics to help your ecommerce. Here are some of the best resources that offer tips for planning for 2015 black Friday, cyber Monday and holiday season.
Practical ecommerce has a great planning guide to help you get ready for the holidays. Read about it here: http://www.practicalecommerce.com/articles/86460-2015-Black-Friday-Cyber-Monday-Ecommerce-Planning-Guide
Ecommerce platforms offers 20 black Friday and cyber Monday Infographics here: http://ecommerce-platforms.com/ecommerce-resources/20-black-friday-cyber-monday-infographics
Shipwire offers ecommerce trends that influence buyer experience in 2015 here: https://www.shipwire.com/w/blog/9-e-commerce-trends-2015-influence-buyer-experience/
Marketing land has multiple posts for holiday retailers here: http://marketingland.com/library/holiday-retailer
Bigcommerce has tips to maximize holiday ecommerce traffic here: http://blog.bigcommerce.com/ecommerce-seo-6-tips-maximize-black-friday-cyber-monday-traffic/
Experiment engine gives tips on A/B testing for the holiday season here: https://www.experimentengine.com/blog/top-holiday-ecommerce-trends/
Black Friday, Cyber Monday and Holiday Tips for Ecommerce|EpicEcommerceTools.com
September 29th, 2015
Whether you are building your platform or keeping up on your blogging, you know there are experts out there that have already done it. Below is a list of ecommerce mentors you should follow to perfect your business.
Matt Cutts – This guy is a master of SEO who has a successful blog and he works for Google. His blog is full of advice if you’re trying to gain more traffic. You can follow him on Twitter here: https://twitter.com/mattcutts
Michael Hyatt – Michael writes a blog that has everything from the best way to launch products to a beginner’s guide to Twitter. With his advice, you can build your platform or improve your branding. Follow him on Twitter here:https://twitter.com/michaelhyatt
Fizzle.Co – Corbett Barr and Chase Reeves, the guys at Fizzle.Co have done it all. They have one of the best podcasts around for ecommerce because they are able to interview amazing experts in every field. Check out their about page here: https://fizzle.co/about
Richard Lazazzera – His blog, A Better Lemonade Stand, offers the best tools and tips to kick off your online business. Check it out here: http://www.abetterlemonadestand.com/blog/
Glori Blatt – She has a ton of experience as a buyer in the world of ecommerce. If you want to open a successful online shop, you should definitely check out her blog Salsify here: http://blog.salsify.com/author/glori-blatt
5 Masters Of Blogging And Platform Building: Mentors You Should Be Following | Epic Ecommerce
September 22nd, 2015
Keyword research is an important tool for SEO (search engine optimization). Successful content marketers use it to help them find topics to write about and the key phrases they should use when writing. Furthermore, it is constantly changing, just like any type of technology, so you want to be sure that you are doing it the most efficient and effective way possible.
You can find a lot of information on the best ways to do this type of research. Karen Schmidt of EpicEcommerce has put together a list of the top six resources on how to do keyword research. Her list includes posts from Moz, Hubspot, Kissmetrics, Copyblogger, and SEONICK. Check out the article below and start improving your content today!
How To Do Keyword Research: 6 Great Resources
September 14th, 2015
Every week EpicEcommerceTools posts about the best articles they have found around the web that week, just in case you missed it. This weeks posts include a great article from Adweek regarding the top global markets and trends, a post from Ecommerce Fuel on strategies that help to make more money, and an article from Practical about tips for setting up gift cards.
If you want to read some of the other top posts from this week, check out the article here: Top 5 Ecommerce Posts Around The Web: Sept. 11. You can also read other weeks posts on EpicEcommerceTools.com as well.
August 26th, 2015
If you have an ecommerce site you should consider creating a mobile shopping app to boost sales. Mobile shopping apps are fast growing in this world of smartphones and tablets. In an article from Epic Ecommerce, they list some of the top shopping apps that really do it right. They are all good examples of easy navigation, smart design, and social interaction. Check them out.
TopHatter – This is a live auction shopping app. Users bid on or post items for sale. The site design is fun and full of pictures.
Modcloth – Their mobile shopping app is just as exciting as their online shopping website. Users can access a Fit for Me option that allows them to enter their measurements to find the perfect fit. They also have a style gallery where users post pics of themselves in their latest ModCloth finds.
Polyvore – This app is designed to be your personal shopper. You enter in your taste fashion and design and it will recommend items from home decor to clothing.
Etsy – Their mobile app is just as great as their shopping website as well. The app has great graphics and is easy to navigate.
Read more about these apps and see screenshots of the mobile sites here: Mobile Shopping Apps with Designs That Inspire.
August 13th, 2015
If you have a blog for your business, you know that constantly creating new content can be tiring and time consuming. Having guest bloggers write content for your blog is a great way to bring fresh content and a fresh voice. Here are some ways that you can get guest bloggers.
One way is to grow your readership. In order to entice guest bloggers, you need to show that readers are excited to read the content on your blog. Guest bloggers want to reach as many readers as possible, so the bigger the blogger, the bigger audience they will require.
Another way to get guest bloggers is to offer incentives. You can offer to include a link to their blog or website as a good incentive. You can also advertise for guest bloggers. If you place a tab on your blog saying “write for us” this will let bloggers know that you are looking for guests.
If you have a more established blog, you can start a writing competition to choose a guest blogger for your site. Let those that want to participate in the competition know that this is a great way for them to reach a larger audience.
Lastly, be sure that your blog is constantly updated. No one will want to write for a blog that hasn’t had any new content in months. Be sure that you have good relationships and friends online. Reaching out on social media is a great way to track down an expert to be a guest blogger for you.
7 Ways To Find Guest Bloggers|Epic Ecommerce
August 4th, 2015
If you own a business you know that it is not always easy to keep it going and growing. In an article from Epic Ecommerce, they list 26 things you should continually be doing to grow your business.
- Social Media. Social media is the main way that people of many demographics communicate. You need to take it seriously if you want to have a successful business.
- Blogs. In addition to the first thing, blogs should also be taken seriously. Blogs influence opinions, a place to post news and get millions of views.
- Promotions and new products. You would be surprised how far a promotion, such as a Christmas promotion, can take you.
- Third party verification. Things such as testimonials, comments, trust seals, “likes” are one of the best ways to get people to trust you and like you. Validation is everything nowadays because your success is visible to everyone.
Read the complete list of 26 Things To Do To Grow Your Business here: Size Doesn’t Matter: 26 Things You Must Do To Continually Grow Your Business Or Blog.
July 29th, 2015
An explainer video is a video that explains who or what your company is and what products or services you offer. These videos are a must for any website, but especially if you have a new company or if your product or service isn’t easy to understand.
So how do you make an explainer video? That is up to you. But if you need some ideas, check out the post from EpicEcommerce.com here: 5 Awesome Explainer Videos to Spark Inspiration|EpicEcommerce.
They offer some great examples that are animated, to the point, funny and creative. Check them out and then get started making your video!
July 22nd, 2015
Search Engine Optimization (SEO) is, in a nutshell, how you write content, posts, updates, etc. to make it easy for search engines to find you. This is important because if a search engine can find you, every time someone searches for content that is relevant to your site or business, your link will come up and more customers will come your way. Here are 10 basic things you should be doing for SEO.
- Keep track with tools like Alexa and Google Toolbar that all you to monitor your stats.
2. Use keywords. Your keywords should be in your content, titles, posts you make on Facebook or other social media, in hashtags and in your website design. Use keywords in every post, but don’t go overboard.
3. Link back to yourself. When you are writing new content for your site, link back to your older content.
4. Create a sitemap. A sitemap is a page of links to all the major content on your site. This makes it easier for people to find your content.
5. Make sure your URLs explain your content well.
6. Use simple coding. Flash is cool, but not so good for SEO.
7. Add captions to your images.
8. Add amazing content. Your content should be updated, fresh and interesting.
9. Social media. Be sure to spread relevant links to your company blog on sites like Twitter, Facebook, etc. This is very important to SEO.
10. Link to other sites.
The Everything Guide To ECommerce Marketing And Increasing Sales | EpicEcommerce
July 14th, 2015
If you own a business and are looking for ways to increase security on your site, you need get trust seals. Trust seals will not only help security but will increase conversions. Trust seals are important for e-commerce sites. Customers want to know that they are safe when shopping on your site. But with all the options for trust seals (aka site seals, trust logos, and trust badges), how do you know what is best for your site?
Here are three things to think about before you buy a trust seal:
What does the trust seal do, according to the company? Does it come with security scanning, or is it just a logo to add to your site? Some seals verify that your business is a real business but don’t do anything to protect your site. Be sure you know what you are paying for is what you are actually getting.
What does the trust seal tell your customers? Studies have shown that customers want to see a trust seal on the site they are shopping on and many may not buy from a site that doesn’t have one. Is your trust seal telling your customers that they can trust your site? And that it is free of vulnerabilities?
Does a trust seal mean that your site is secure? As mentioned above, some seals simply prove that you’re a real company, while others actually check the site for vulnerabilities. If shoppers think that your seal is just a logo for appearance, they may not want to buy from you. Be sure that your seal is up to date and scanning your site for vulnerabilities.
Can You Trust a Trust Seal? 3 Ways to Know You’re Getting Your Money’s Worth|EpicEcommerce