January 28th, 2016
If you’ve got a great ecommerce blog that contains great content for readers, you may be wondering exactly what steps you should take to promote it. You do want people to read it after all, right? In an article from Epic Ecommerce blog, Karen Schmidt lists 5 effective ways to promote your ecommerce blog.
Share – Share your content on social media and through email.
Quote – Use quotes or interviews from other ecommerce experts for your blog and mention them on social media.
Link – Link your blog on all your social media sites.
Highlight – Make sure the blog button is clear and visible on the top of your website.
Segment – Segment your email list into what people are interest in reading about so you don’t send info to them that they don’t care about.
Karen also shares some links and infographics for more great tips. You can find those here: Amazingly Effective Ways To Promote Your Ecommerce Blog|Epic Ecommerce.
January 15th, 2016
To prevent abuse – A ToS agreement is a legally binding contract between your site and your users. It sets guidelines that users must agree to in order to use your site or mobile app.
To protect your intellectual property – You can legally protect your logo, content, graphics, etc. from theft or misuse.
A limited liability – This limits the websites owner’s liability if services are used for unintended purposes.
Sets the governing law – This refers to the jurisdiction of the stated terms. It is determined by the city and state of where your business is registered.
So how do you get a ToS agreement for your site? You may want to start by using a Terms of Service generator.
How To Protect Your Ecommerce Site With A Terms Of Service Agreement|Epic Ecommerce
January 5th, 2016
It’s no surprise that with the advancements in technology, data breaches are inevitable. 2015 was no disappointment when it came to security breaches. It seemed that just as one data breach was reported, another had made the headlines. EpicEcommerce compiled a list of the top 5 cyber attacks/data breaches of 2015.
Ashley Madison – This adult website’s data breach in July, 2015, exposed personal information of 32 million users.
Anthem Blue Cross – This large insurance company’s database was hacked in February 2015. More than 80 million people’s social security numbers, email addresses and more where leaked.
VTech – In late November 2015, it was revealed that this toy manufacturer neglected to encrypt the data of 6.4 million children. This lead to the exposure of names, genders, birthdates and other private data of these children.
OPM – The Office of Personnel Management was hacked in July 2015 and 21 million people’s sensitive information was affected by it.
FBI Portal Breach – The FBI’s portal was hacked in November 2015 and sensitive information on arrestees was stolen.
The Top Cyber Attacks and Data Breaches Of 2015|EpicEcommerceTools.com
November 30th, 2015
If you own an online business or if you just like to shop online, you know that Cyber Monday is a big day to score great deals. But hackers know that this is a day that many people will be online too. They look at it as a day to take advantage of online businesses that haven’t protected themselves well.
Unfortunately, you don’t even have to be skilled to be a hacker these days. Hackers can buy hacking kits that do all the dirty work for them. Hackers use bot nets to scan thousands of websites at a time and search for vulnerabilities in your system. Hackers even use hashtags like #cybermonday to link to spam and phishing attacks.
If you are a shopper, be aware that hackers often set up social media sites and post “too good to be true” Cyber Monday sales just to steal credit card and other private information from shoppers.
So what do you do to keep the hackers away on Cyber Monday, or any other day? Protect yourself by creating strong passwords, keeping your software up to date, training your staff in internet security, and most importantly, setting up a cyber security protection plan such as Trust Guard Security Scanned.
How To Protect your Ecommerce Site From Hackers This Cyber Monday|Epic Ecommerce Tools
November 19th, 2015
In an article written by Karen Schmidt of EpicEcommerceTools.com, you can read a case study about a business that was able to increase traffic and reviews with the help of Shopper Approved.
The business is Roberts Camera. Roberts has been the Midwest’s premier location for photographic, video and imaging equipment since 1957. He decided to try out Shopper Approved to enhance SEO efforts and increase traffic because he needed a better and more effective way to capture online reviews that was less expensive.
Shopper Approved allows customers to have their reviews show up everywhere, giving maximum visibility. This is important because customer reviews build instant trust and credibility for your company. This is what Roberts Camera wanted.
Read all about how Shopper Approved worked for Roberts Camera and read the testimonial of Roberts here: Case Study: How One Retailer Increased Reviews And Traffic With Shopper Approved.
November 11th, 2015
Have you made it quick and easy for your visitors to contact you with questions or concerns while browsing your site? Nowadays, more businesses are offering live chat support on their site so visitors won’t click away frustrated without buying. There are different ways of providing live chat support on your site, but one of the top products out there is Rhino Support. Here are some of the features they offer:
Save You Time – Rhino Support helpdesk software was designed to make the process of providing chat support very fast, efficient and really easy to use.
One-Click Ticket Management – Managing tickets is easy for you and your team. From the main control panel you can view the ticket message, quickly assign tickets, mark as important, delete and much, much more.
Quick Set Up – There is no complicated install and you don’t need a special server to use Rhino Support. It can be quickly integrated into your existing business.
Some other key features of Rhino Support include:
- Speed – Enables you to respond to your customers quickly.
- Efficiency – A system that isn’t full of unnecessary features.
- Easy to Use – A system that feels natural, intuitive and easy to use.
For more information check out Rhino Support here: www.rhinosupport.com
How Live Chat Support Wins Customers: Winning With Rhino Support
November 3rd, 2015
Trust Guard, a leader in website security, recently participated in a cybersecurity conference at the U.S. embassy in the Netherlands. Trust Guard VP, Todd Brandley, along with other leading experts in website security, spoke about the growing threat of cyber security crimes across the globe. Trust Guard has recently expanded internationally and this was a great way to promote their new European website.
Other speakers at the event included Kevin M. McCleary, a security officer at the US embassy in The Hague. McCleary works with Europol’s European Cyber crime action task force. Another speaker, Hans Bouman, Trust Guard’s Dutch partner, spoke about the need for businesses to be PCI compliant. PCI compliance was one of the main topics at the conference, and this is one of the services that Trust Guard provides.
Top CEO’s in a wide range of industries including banking, health, insurance, hospitality and more attended the event as no industry is immune from cyber crime.
Trust Guard provides services such as third party verification, PCI security scanning, and of course website security. They provide Trust Seals which verify their website is safe and secure. Learn more about Trust Guard here: www.trust-guard.com, and check out their recently launched European site here: trust-guard.eu.
October 20th, 2015
EMV (Europay Mastercard Visa) is a credit card with a small chip that more securely validates transactions than magnetic strip cards. Europe and other areas of the world have been using EMV for years. The most important thing to know about EMV is that the deadline for making the switch was October 1, 2015. While merchants are expected to have their POS terminals and backend software accepting EMV now that the deadline has passed, it doesn’t mean that the magnetic strip cards will stop working. What it does mean is that the liability for fraudulent activity is now on the merchant rather than the card issuer.
While magnetic strips still work, the problem with them is that they can be captured and copied more easily than EMV. EMV requires PINs and is protected through other security features as well. According to ZD Net, 63 percent of consumers want a chip card as soon as possible.
EMV benefits merchants because it reduces counterfeit cards used in transactions where the card is present. For online businesses it doesn’t really help with security, unfortunately, because it is only useful in card present transactions. But according to Bluepay.com, EMV payment options are available in the online world. Although they haven’t become truly mainstream yet the technology is there.
What You Should Know About EMV: The looming migration deadline for retailers|EpicEcommerce
October 14th, 2015
You know that increasing online conversion rates will increase your profit. But even if your testing and making changes and testing again you might not be getting the positive results. Conversion is all about the visitor taking action and ultimately becoming your customer. There are obstacles you may need to eliminate in order for this to happen and these obstacles can come in a few different forms.
Physical obstacles – Physical obstacles are just what they seem. Are you streamlining the checkout process by eliminating unnecessary steps such as entering their email address or having to opt out of becoming a “member” on your site? Be sure your call to action buttons are the most noticeable buttons on your site.
Fear obstacles – Your customers need to feel safe to make purchases on your site. Don’t let your customers be afraid, make the feel safe by taking the steps needed to help protect them and their identities. Be sure your site is PCI compliant and that it presents a trust seal from a reputable company.
Multimedia obstacles – There is nothing more annoying than timing out on a site because it is trying to load excessive visual data or excessive advertising. Potential customers get frustrated on a site that depends on flash players that not everyone has. Keep it simple and universal.
3 Obstacles to Conversions|EpicEcommerce
October 5th, 2015
It’s hard to believe that the holidays are just around the corner. With the big shopping days like black Friday and cyber Monday approaching, you might want some tactics to help your ecommerce. Here are some of the best resources that offer tips for planning for 2015 black Friday, cyber Monday and holiday season.
Practical ecommerce has a great planning guide to help you get ready for the holidays. Read about it here: http://www.practicalecommerce.com/articles/86460-2015-Black-Friday-Cyber-Monday-Ecommerce-Planning-Guide
Ecommerce platforms offers 20 black Friday and cyber Monday Infographics here: http://ecommerce-platforms.com/ecommerce-resources/20-black-friday-cyber-monday-infographics
Shipwire offers ecommerce trends that influence buyer experience in 2015 here: https://www.shipwire.com/w/blog/9-e-commerce-trends-2015-influence-buyer-experience/
Marketing land has multiple posts for holiday retailers here: http://marketingland.com/library/holiday-retailer
Bigcommerce has tips to maximize holiday ecommerce traffic here: http://blog.bigcommerce.com/ecommerce-seo-6-tips-maximize-black-friday-cyber-monday-traffic/
Experiment engine gives tips on A/B testing for the holiday season here: https://www.experimentengine.com/blog/top-holiday-ecommerce-trends/
Black Friday, Cyber Monday and Holiday Tips for Ecommerce|EpicEcommerceTools.com