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April 29th, 2013
How safe is your smartphone? Chances are that it’s not as secure as you think it is. Here’s an illustration: You’re entering the freeway on your way home from work when you see that all four lanes resemble a parking lot –there is definitely something going on but you can’t see far enough to identify the problem. You pick up your phone to check the online traffic report but the screen is occupied by a request for permission to install some new program. You pass it off as a typical update and it looks no more malicious than the last twenty programs you allowed to install. You hit “Accept” and never realize that you just gave permission for some malware to send your data and text it to the perpetrator’s phone.
Your personal information is now accessible to a criminal and you don’t realize it because you were used to granting such permissions and you were too busy trying to focus on the immediate problem to be careful. This scenario could just as easily have included clicking on a suspicious attachment or visiting a phishing website. A big part of the problem with smartphone security is that most of us don’t think of it as a computer; we see it as a really cool phone.
The two examples of granting permission and opening a suspicious attachment are understandable but largely avoidable if we just pay attention. There is an inherent problem with web-surfing and searching on a smartphone, however. When I use my laptop computer, the screen is large enough to display information that assures the website I’m about to enter or have already entered is secure.
First, before I actually enter any private information, I should look for the little padlock in the address bar. I should also see that it is an “https”, rather than an “http” URL protocol. The “s” stands for secure and means it is encrypted. Second, most antivirus software will tell you the website is secure or safe before you click on it –of course, this indication is only as good as the virus and other definitions your provider uses.
Last, you can really rest assured that a website is safe if you find a valid security seal displayed on the site itself. These things are simple enough to find on a computer but the smaller smartphone screen doesn’t show everything a computer does. Remember, every website owner has the choice of optimizing the website for smartphone use, creating a separate website specifically made for smartphones and tablets or to leave things as they are and hope for the best. With the first two options, the owner will decide what to include on the website but with the third, your phone might exclude information based on a set of protocols or priorities. In most cases, the padlock and the “s” are not visible on smartphones –that can be a real problem, since the other indicators are elective.
The next time you use your smartphone to go online, to check email or to grant a permission, remember it is not just a cool phone with a variety of toys to play with; it is a lot more like a computer. In some ways it’s like a self-destructing computer with a hairpin trigger and no safety to engage. Keep that in mind, and you’re likely to be safe.
Posted in Online Conversion | Comments Off
February 13th, 2011
Will Conversion Rates Go Up With PCI Compliance?
Online merchants, specifically those that take credit cards, have a responsibility to design a solidly safe place for internet purchases to happen. For business owners who store financial information like credit cards and bank information in the purchasing process, PCI compliance is a requirement. Staying on top of and conforming to PCI standards keeps your site in good standing, but benefits can go beyond staying current with credit card companies. Prominently displaying a trust seal stating that your company is keeping up with PCI standards can make all the difference in giving customers confidence that your site will keep their information safe. And secure visitors mean higher conversion rates and more sales.
Along with providing fantastic services and products, trust is one of the most essential components of a successful business. Whether it’s a store front on Main Street or a company that does all its business using the internet, cultivating trust and credibility is something that can’t be ignored. More confidence and trust means more sales. For an internet merchant, PCI compliance can have an impact that goes beyond remaining in good standing with credit card companies. Maintaining PCI standards and informing visitors you’re doing so by clearly displaying trust seals can increase both customer trust and conversion rates. A win-win for everyone.
Your services or products could be the best in your field. Your website may be easily accessible to visitors, perfectly thought out and planned and the perfect place to show the world what you want to sell. All of that may be in your favor, but if customers can’t turn over their credit card or bank information with confidence, you won’t make a sale. It’s crucial for credit card companies to know that you are keeping up with PCI standards, but it’s equally important for potential customers to know that they are shopping on a secure site.
Posted in SEO | Comments Off
February 13th, 2011
Can Conversion Rates Increase With PCI Compliance?
It’s true that anyone can come up with an idea, throw a website together and start a business. It’s one of the great things about technology now days. But the truth is no matter how well intentioned, not all of those businesses will succeed. In fact, many of them aren’t going to make it. The thing that separates the failures from thriving online businesses isn’t always products or services. Very often, it is the fact that the successes make a priority out of website security. Using Trust seals and PCI compliance, they gain customer trust and are able to convert more visitors into sales.
These days, any body with a basic knowlege of the internet can start a business web site. At the very least, someone who can access Google can find a website developer to design one for them. But an amazing looking site, even if it has all the extras and features, won’t turn visitors into customers if they don’t feel secure giving out their private, financial information. If website security isn’t put on the top of the list of priorities, your web site conversion rates won’t go up.
Business websites, specifically those who store credit card information, have a responsibility to design a solidly safe place for internet purchases to happen. For business owners who store any kind of financial information in the purchasing process, PCI compliance is a requirement. Complying with and maintaining PCI standards keeps your site in good standing, but benefits can go beyond staying current with credit card companies. Prominently displaying a trust seal that states that your company is keeping up with PCI standards can make all the difference in giving visitors confidence in your site’s security. And secure visitors will mean higher conversion rates and more sales.
Along with offering fantastic products and services, one of the most important elements of successful businesses is trust. Whether it’s a store front on Main Street or a company that does all its business using the internet, developing trust is something that can’t be made light of. More trust means more sales. For an internet merchant, PCI compliance can have an impact that goes beyond simply staying in good standing with credit card companies. Maintaining PCI standards and keeping people informed about it by clearly displaying trust seals can boost both conversion rates an customer trust.
Your services or products may be the best in your field. Your site could be wonderfully thought out and planned, easily accessible to visitors and the perfect place to show the world what you have to offer. You may have all those things going for you, but at the end of the day, if they don’t feel like they can confidently supply their credit card information, sales won’t happen. It’s important for the credit card companies to know that you are doing everything you can to maintain PCI standards, but it’s just as important for potential customers to know that the site they are shopping on has taken those extra measures to keep their information secure.
Posted in SEO | Comments Off
February 12th, 2011
Will Conversion Rates Increase With PCI Compliance?
With shopping on the internet becoming more common all the time, people are shrewd enough to look for sites that they know are secure. With the very real danger of identity theft in the back of their minds, people could be afraid to shop online anyway. If it doesn’t seem like you have made their security a priority, no matter how many visitors you have, will not convert into sales.
It’s true that just about anyone can stumble upon an idea, throw a website together and start a business. It’s one of the great things about technology now. It’s also true that no matter how well intentioned, not all of those businesses will succeed. In fact, a good deal of them aren’t going to make it. What separates the failures from successes isn’t always products or services. Very often, it is the fact that the successes make a high priority out of website security. With Trust seals and PCI compliance, they gain customer trust and conversion rates and sales increase.
Internet merchants, specifically those that take credit card information, have a responsibility to create a solidly protected place for internet purchases to happen. PCI compliance is a requirement for business owners who store financial information like credit cards and bank information in the purchasing process. Maintaining and complying with PCI standards keeps your site in good standing, but benefits can go beyond that. Displaying a trust seal that states that you maintain PCI standards can make all the difference in giving customers confidence that your website will keep their information safe. And confident visitors mean more sales and higher conversion rates.
In addition to providing amazing services and products, one of the most essential components of successful businesses is trust. Whether it’s a store front on Main Street or a company that conducts all its business using the internet, cultivating trust and credibility is something that can’t be made light of. More customer confidence means more sales. For an internet retailer, PCI compliance can have an impact that goes beyond simply staying in good standing with credit card companies. Maintaining PCI standards and keeping visitors informed about it by displaying trust seals can increase both conversion rates an customer trust.
Your products or services may be the best in your field. Your site could be easily accessible, magnificently planned and thought out and the perfect place to show the world what you want to sell. You may have all those things going in your favor, but at the end of your customers’ visits, if they can’t turn over their credit card or bank information with confidence, the sale won’t happen. It’s crucial for the credit card companies to know that you are doing everything you can to maintain PCI standards, but it’s just as important for visitors to know that they are shopping on a secure site.
Posted in SEO | Comments Off
February 12th, 2011
Could PCI Compliance Help Conversion Rates Go Up?
Along with offering fantastic products and services, trust is one of the most important aspects of a successful business. Whether it’s a Main Street store front or a company that does all its business using the internet, cultivating trust and credibility is something that can’t be overlooked. Better trust means better conversion rates . For an internet business, PCI compliance can have an impact that goes beyond remaining in good standing with credit card processors. Conforming to PCI standards and informing shoppers you’re doing so by clearly displaying trust seals can boost both customer trust and conversion rates. A win-win for everyone.
The services or products you provide could be the best in your field. Your web site could be wonderfully planned and thought out, easily accessible and the perfect place to show the world what you want to sell. You may have all of that in your favor, but if customers don’t feel like they can supply their credit card or bank information with confidence, the sale won’t happen. It’s critical for credit card companies to know that you’re keeping up with PCI standards, but it’s equally important for visitors to know that the website they’re shopping on has taken those extra measures to keep their information secure.
These days, anyone with a basic understanding of the internet can put together a business website. At the very least, anyone who can navigate Google or Yahoo can hire a web site developer to create one for them. But a site that looks amazing, even with all the extras and features, won’t make visitors into customers if they don’t feel good about handing over their personal financial information. If website security isn’t made a top priority, your web site conversion rates will never increase.
It is true that just about anyone can think of an idea, throw a website together and call themselves a business. Technology now days makes business a possibility for everyone. The other side of it is that no matter how well intentioned, not all of those businesses will succeed. In fact, a good deal of them aren’t going to make it. The thing that separates the failures from thriving online businesses isn’t always products or services. Very often, it is that successful companies make website security a real priority. With the help of PCI compliance and trust seals, they gain customer trust and conversion rates and sales increase.
Posted in SEO | Comments Off
February 12th, 2011
Will Conversion Rates Increase With PCI Compliance?
Internet merchants, especially those that take credit card information, have a responsibility to build a protected place for online purchases to happen. PCI compliance is a requirement for those business owners who store financial information in the purchasing process. Maintaining and fulfilling PCI standards keeps your site in good standing, but benefits can go beyond that. Prominently displaying a trust seal stating that you’re keeping up with PCI standards can go a long way in giving visitors confidence in your web site’s security. And confident visitors mean more sales and higher conversion rates.
The services or products you provide could be the best on the web. Your web site may be magnificently planned and thought out, easily accessible to visitors and the perfect place to show the world what you want to sell. All of that may be in your favor, but if customers don’t feel like they can confidently hand over their bank information, the sale won’t happen. It’s critical for the credit card companies to know that you are keeping up with PCI standards, but it’s equally important for potential customers to know that they’re shopping on a secure site.
Posted in SEO | Comments Off
February 12th, 2011
Can PCI Compliance Increase Conversion Rates?
Business website owners, particularly those that store credit card information, have a responsibility to design a solidly safe place for online shopping to happen. For those business owners who store any kind of financial information during purchases, PCI compliance is a requirement. Maintaining and conforming to PCI standards keeps your site in good standing, but benefits can go beyond just staying current with credit card processors. Prominently displaying a trust seal expressing that you maintain PCI standards can make all the difference in giving customers confidence that your site will keep their information safe. And secure visitors will mean higher conversion rates and more sales.
Posted in SEO | Comments Off
February 12th, 2011
Can PCI Compliance Help Conversion Rates Go Up?
Along with offering great products and services, one of the most important aspects of successful businesses is trust. Whether it’s a Main Street store front or a company that does all its business on the internet, cultivating credibility and trust is something that can’t be neglected. More trust and confidence means more sales. For an internet business, PCI compliance can have an impact that goes beyond remaining in good standing with credit card companies. Maintaining PCI standards and telling visitors you’re doing so by clearly displaying trust seals can boost both customer trust and conversion rates. A win-win for everyone.
Your products or services could be the best on the web. Your website could be easily accessible, wonderfully planned and thought out and the perfect place to display what you want to sell. You may have all those things going for you, but if visitors don’t feel like they can turn over their bank information confidently, you won’t make a sale. It’s critical for the credit card companies to know that you are doing everything you can to maintain PCI standards, but it’s equally important for potential customers to recognize that they’re shopping on a secure website.
With shopping online becoming more and more common, people are shrewd enough to look for sites that they know are safe. With the very real threat of identity and financial theft in the back of their minds, people are often afraid to do their shopping online anyway. If it doesn’t seem like your site has made their security a priority, no matter how many visitors you have, aren’t going to convert into sales.
It’s true that just about anyone can stumble upon an idea, create a website and start a business. It’s one of the great things about technology in this day and age. But the truth is not everyone–no matter how well intentioned–will succeed. In fact, a good deal of them are going to fail. What separates those failures from prosperous online businesses isn’t always products or services. Very often, it is because successful businesses make a priority out of website security. Using Trust seals and PCI compliance, they develop customer trust and convert more visitors into sales.
Posted in SEO | Comments Off
February 12th, 2011
Can PCI Compliance Boost Conversion Rates?
Along with offering amazing products and services, one of the most essential elements of successful businesses is trust. Whether it’s a store front on Main Street or a company that conducts all its business using the internet, cultivating credibility and trust is something that can’t be disregarded. More trust and confidence means more sales. For an internet retailer, PCI compliance can make an impact that goes beyond remaining in good standing with credit card companies. Conforming to PCI standards and telling visitors you’re doing so by clearly displaying trust seals can boost both customer trust and conversion rates. A win-win for everyone.
It’s true that just about anyone can come up with an idea, develop a website and start a business. It’s one of the great things about technology now days. It’s also true that no matter how well intentioned, not all of those businesses will succeed. In fact, many of them won’t make it. What separates the failures from successes isn’t always services or products. Very often, it is because successful businesses make website security a high priority. Using Trust seals and PCI compliance, they establish customer trust and in turn conversion rates and sales increase.
Business websites, especially those who take credit card information, have a responsibility to create a safe place for internet purchases to happen. For those business owners who store any kind of financial information during purchases, PCI compliance is a requirement. Maintaining and fulfilling PCI standards keeps your site in good standing, but benefits can go beyond staying current with credit card companies. Displaying a trust seal stating that you’re keeping up with PCI standards can make all the difference in giving visitors confidence that your website will keep their information safe. And secure visitors mean higher conversion rates and more sales.
Posted in SEO | Comments Off
February 12th, 2011
Can Conversion Rates Increase With PCI Compliance?
Your products or services could be the best in your field. Your site may be beautifully planned and thought out, easily accessed and the perfect place to show the world what you have to offer. You may have all those things going for you, but at the end of the day, if they don’t feel like they can hand over their bank information confidently, sales won’t happen. It’s important for credit card companies to know that you are doing all you can to maintain PCI standards, but it’s equally important for potential customers to recognize that the website they’re shopping on has taken those extra measures to keep their information secure.
Business websites, specifically those who store credit card information, have a responsibility to create a safe place for online purchases to happen. For business owners who store financial information in the purchasing process, PCI compliance is a requirement. Fulfilling and maintaining PCI standards keeps your site in good standing, but benefits can go beyond staying current with credit card companies. Prominently displaying a trust seal expressing that you maintain PCI standards can go a long way in giving visitors confidence in your web site’s security. And confident visitors will mean higher conversion rates and more sales.
In addition to providing fantastic products and services, trust is one of the most essential aspects of successful businesses. Whether it’s a Main Street store front or a company that does all its business on the internet, cultivating trust is something that can’t be disregarded. More confidence and trust means more sales. For an internet business, PCI compliance can have an impact that goes beyond staying in good standing with credit card processors. Conforming to PCI standards and telling shoppers you are doing so by clearly displaying trust seals can boost both customer trust and conversion rates. A win-win for everyone.
Posted in SEO | Comments Off
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