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Website Security and PCI Compliance Can Mean Increased Conversion Rates

Could PCI Compliance Help Conversion Rates Go Up?

In this day and age, just about anyone with a working knowledge of the internet can set up a business website. At the very least, someone who can access Google or Yahoo can hire a website designer to create one for them. But a site that looks fantastic, even with all the bells and whistles, won’t turn visitors into customers if they don’t feel secure handing over their financial information. If web site security isn’t made a top priority, your web site conversion rates will never increase.

It is true that just about anyone can stumble upon an idea, create a website and start a business. Technology in this day and age makes that a reality. It’s also true that no matter how well intentioned they are, not all of those businesses will succeed. To be perfectly honest, many of them will fail. The thing that separates the failures from successful online businesses isn’t always services or products. Often, it is that successful companies make a high priority out of website security. Using PCI compliance and trust seals, they create customer trust and in turn conversion rates and sales increase.

Along with providing amazing services and products, trust is one of the most important elements of a successful business. Whether it’s a store front on Main Street or a company that conducts all its business online, cultivating trust is something that can’t be overlooked. More trust and confidence means more sales. For an internet retailer, PCI compliance can make an impact that goes beyond simply staying in good standing with credit card companies. Staying on top of PCI standards and keeping people informed about it by prominently displaying trust seals can boost both customer trust and conversion rates.

Your services or products may be the best in your field. Your website may be easily accessible to visitors, perfectly thought out and planned and the perfect place to show the world what you have to offer. You may have all those things going in your favor, but if visitors can’t turn over their bank information confidently, sales won’t happen. It’s crucial for credit card companies to know that you’re doing everything you can to maintain PCI standards, but it’s equally important for visitors to recognize that the web site they’re shopping on has taken those extra measures to keep their information secure.

Business website owners, specifically those that store credit card information, have a responsibility to build a solidly secure place for internet purchases to happen. For business owners who store financial information like credit cards and bank information during purchases, PCI compliance is a requirement. Maintaining and fulfilling PCI standards keeps your site in good standing, but benefits can go beyond just staying current with credit card processors. Prominently displaying a trust seal that states that you maintain PCI standards can make all the difference in giving visitors confidence that your site will keep their information safe. And secure visitors will mean more sales and higher conversion rates.

With shopping on the internet becoming more common all the time, people are sensible enough to look for sites that are secure. With the very real danger of identity theft in the back of their heads, customers are often afraid to shop online in the first place. If it doesn’t seem like you have taken steps to keep their information safe, regardless of how many visitors you have, aren’t going to convert to sales.

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