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PCI Compliance Can Kick Up Conversion Rates

Will PCI Compliance Boost Conversion Rates?

Online merchants, specifically those that take credit cards, have a responsibility to build a protected place for internet purchases to happen. PCI compliance is a requirement for those business owners who store any kind of financial information in the purchasing process. Maintaining and fulfilling PCI standards keeps your site in good standing, but benefits can go beyond staying current with credit card companies. Prominently displaying a trust seal that states that your company complies with PCI standards can go a long way in giving visitors confidence in your site’s security. And secure visitors mean higher conversion rates and more sales.

In addition to providing great services and products, one of the most important aspects of a successful business is trust. Whether it’s a store front on Main Street or a company that does all its business online, developing credibility and trust cannot be ignored. More confidence and trust means more sales. For an online business, PCI compliance can make an impact that goes beyond simply staying in good standing with credit card companies. Staying on top of PCI standards and informing shoppers you are doing so by displaying trust seals can increase both conversion rates an customer trust.

With shopping online becoming more and more common, people are smart enough to look for sites that they know are secure. With the very real threat of identity and financial theft in the back of their heads, people could be afraid to do their shopping online anyway. If it doesn’t seem like you’ve made their security a priority, visitors, regardless of how many you have, won’t convert to sales.

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