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Website Security Can Mean Higher Conversion Rates

Can PCI Compliance Increase Conversion Rates?

The services or products you provide could be the best in your field. Your website may be easily accessed, wonderfully planned and thought out and the perfect place to show the world what you want to sell. You may have all those things going for you, but at the end of your customers’ visits, if they can’t confidently turn over their credit card or bank information, the sale won’t happen. It’s important for credit card companies to know that you’re doing everything you can to maintain PCI standards, but it’s just as important for potential customers to recognize that the web site they’re shopping on has taken those extra measures to keep their information secure.

In addition to providing amazing services and products, trust is one of the most important elements of successful businesses. Whether it’s a Main Street store front or a company that conducts all its business using the internet, developing trust and credibility cannot be made light of. More trust means more sales. For an online retailer, PCI compliance can make an impact that goes beyond simply staying in good standing with credit card processors. Staying on top of PCI standards and informing customers you are doing so by displaying trust seals can increase both trust and conversion rates. A win-win for everyone.

It’s true that anyone can come up with an idea, develop a website and start a business. Technology now days makes business a possibility for everyone. It’s also true that not everyone–no matter how well intentioned–will succeed. In fact, a lot of them are going to fail. What separates the failures from prosperous online businesses isn’t always services or products. Very often, it is the fact that successful businesses make website security a real priority. Through Trust seals and PCI compliance, they establish customer trust and conversion rates and sales increase.

Internet merchants, especially those who take credit cards, have a responsibility to create a safe place for internet purchases to happen. PCI compliance is a requirement for those business owners who store any kind of financial information in the purchasing process. Staying on top of and fulfilling PCI standards keeps your site in good standing, but benefits can go beyond that. Displaying a trust seal stating that you maintain PCI standards can make all the difference in giving visitors confidence that your website will keep their information safe. And secure visitors mean higher conversion rates and more sales.

With online shopping becoming more and more common, most people are sensible enough to look for sites that they know are safe. With identity and financial theft in the back of their minds, customers could be nervous to do their shopping online anyway. If they don’t feel like you’ve taken real steps to keep their information safe, visitors, regardless of how many you have, won’t convert to sales.

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