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PCI Compliance Can Increase Conversion Rates

Will PCI Compliance Boost Conversion Rates?

Business website owners, specifically those that store credit card information, have a responsibility to build a solidly protected place for internet purchases to happen. PCI compliance is a requirement for business owners who store any kind of financial information during purchases. Conforming to and staying on top of PCI standards keeps your site in good standing, but benefits can go beyond that. Displaying a trust seal that states that you maintain PCI standards can make all the difference in giving visitors confidence in your web site’s security. And secure visitors will mean higher conversion rates and more sales.

It is true that just about anyone can think of an idea, develop a website and start a business. It’s one of the great things about technology in this day and age. It’s also true that no matter how well intentioned they are, not all of those businesses will succeed. In fact, many of them aren’t going to make it. The thing that separates those failures from thriving online businesses isn’t always services or products. Very often, it is because successful companies make a priority out of website security. With the help of Trust seals and PCI compliance, they establish customer trust and conversion rates and sales increase.

With shopping online becoming more common, most people are aware that they need to look for sites that are safe. With the very real threat of identity theft in the back of their heads, customers may be reluctant to shop online anyway. If it doesn’t seem like your site has taken steps to keep them safe, visitors, no matter how many you have, will not convert into sales.

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