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PCI Compliance and Website Security Can Mean A Kick In Conversion Rates

Can Conversion Rates Increase With PCI Compliance?

Your products or services could be the best in your field. Your site may be beautifully planned and thought out, easily accessed and the perfect place to show the world what you have to offer. You may have all those things going for you, but at the end of the day, if they don’t feel like they can hand over their bank information confidently, sales won’t happen. It’s important for credit card companies to know that you are doing all you can to maintain PCI standards, but it’s equally important for potential customers to recognize that the website they’re shopping on has taken those extra measures to keep their information secure.

Business websites, specifically those who store credit card information, have a responsibility to create a safe place for online purchases to happen. For business owners who store financial information in the purchasing process, PCI compliance is a requirement. Fulfilling and maintaining PCI standards keeps your site in good standing, but benefits can go beyond staying current with credit card companies. Prominently displaying a trust seal expressing that you maintain PCI standards can go a long way in giving visitors confidence in your web site’s security. And confident visitors will mean higher conversion rates and more sales.

In addition to providing fantastic products and services, trust is one of the most essential aspects of successful businesses. Whether it’s a Main Street store front or a company that does all its business on the internet, cultivating trust is something that can’t be disregarded. More confidence and trust means more sales. For an internet business, PCI compliance can have an impact that goes beyond staying in good standing with credit card processors. Conforming to PCI standards and telling shoppers you are doing so by clearly displaying trust seals can boost both customer trust and conversion rates. A win-win for everyone.

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