Can PCI Compliance Help Conversion Rates Go Up?
Along with offering great products and services, one of the most important aspects of successful businesses is trust. Whether it’s a Main Street store front or a company that does all its business on the internet, cultivating credibility and trust is something that can’t be neglected. More trust and confidence means more sales. For an internet business, PCI compliance can have an impact that goes beyond remaining in good standing with credit card companies. Maintaining PCI standards and telling visitors you’re doing so by clearly displaying trust seals can boost both customer trust and conversion rates. A win-win for everyone.
Your products or services could be the best on the web. Your website could be easily accessible, wonderfully planned and thought out and the perfect place to display what you want to sell. You may have all those things going for you, but if visitors don’t feel like they can turn over their bank information confidently, you won’t make a sale. It’s critical for the credit card companies to know that you are doing everything you can to maintain PCI standards, but it’s equally important for potential customers to recognize that they’re shopping on a secure website.
With shopping online becoming more and more common, people are shrewd enough to look for sites that they know are safe. With the very real threat of identity and financial theft in the back of their minds, people are often afraid to do their shopping online anyway. If it doesn’t seem like your site has made their security a priority, no matter how many visitors you have, aren’t going to convert into sales.
It’s true that just about anyone can stumble upon an idea, create a website and start a business. It’s one of the great things about technology in this day and age. But the truth is not everyone–no matter how well intentioned–will succeed. In fact, a good deal of them are going to fail. What separates those failures from prosperous online businesses isn’t always products or services. Very often, it is because successful businesses make a priority out of website security. Using Trust seals and PCI compliance, they develop customer trust and convert more visitors into sales.