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Website Security Can Mean A Boost In Conversion Rates

Will Conversion Rates Increase With PCI Compliance?

With shopping on the internet becoming more common all the time, people are shrewd enough to look for sites that they know are secure. With the very real danger of identity theft in the back of their minds, people could be afraid to shop online anyway. If it doesn’t seem like you have made their security a priority, no matter how many visitors you have, will not convert into sales.

It’s true that just about anyone can stumble upon an idea, throw a website together and start a business. It’s one of the great things about technology now. It’s also true that no matter how well intentioned, not all of those businesses will succeed. In fact, a good deal of them aren’t going to make it. What separates the failures from successes isn’t always products or services. Very often, it is the fact that the successes make a high priority out of website security. With Trust seals and PCI compliance, they gain customer trust and conversion rates and sales increase.

Internet merchants, specifically those that take credit card information, have a responsibility to create a solidly protected place for internet purchases to happen. PCI compliance is a requirement for business owners who store financial information like credit cards and bank information in the purchasing process. Maintaining and complying with PCI standards keeps your site in good standing, but benefits can go beyond that. Displaying a trust seal that states that you maintain PCI standards can make all the difference in giving customers confidence that your website will keep their information safe. And confident visitors mean more sales and higher conversion rates.

In addition to providing amazing services and products, one of the most essential components of successful businesses is trust. Whether it’s a store front on Main Street or a company that conducts all its business using the internet, cultivating trust and credibility is something that can’t be made light of. More customer confidence means more sales. For an internet retailer, PCI compliance can have an impact that goes beyond simply staying in good standing with credit card companies. Maintaining PCI standards and keeping visitors informed about it by displaying trust seals can increase both conversion rates an customer trust.

Your products or services may be the best in your field. Your site could be easily accessible, magnificently planned and thought out and the perfect place to show the world what you want to sell. You may have all those things going in your favor, but at the end of your customers’ visits, if they can’t turn over their credit card or bank information with confidence, the sale won’t happen. It’s crucial for the credit card companies to know that you are doing everything you can to maintain PCI standards, but it’s just as important for visitors to know that they are shopping on a secure site.

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