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Website Security and PCI Compliance Can Mean A Boost In Conversion Rates

Can Conversion Rates Increase With PCI Compliance?

It’s true that anyone can come up with an idea, throw a website together and start a business. It’s one of the great things about technology now days. But the truth is no matter how well intentioned, not all of those businesses will succeed. In fact, many of them aren’t going to make it. The thing that separates the failures from thriving online businesses isn’t always products or services. Very often, it is the fact that the successes make a priority out of website security. Using Trust seals and PCI compliance, they gain customer trust and are able to convert more visitors into sales.

These days, any body with a basic knowlege of the internet can start a business web site. At the very least, someone who can access Google can find a website developer to design one for them. But an amazing looking site, even if it has all the extras and features, won’t turn visitors into customers if they don’t feel secure giving out their private, financial information. If website security isn’t put on the top of the list of priorities, your web site conversion rates won’t go up.

Business websites, specifically those who store credit card information, have a responsibility to design a solidly safe place for internet purchases to happen. For business owners who store any kind of financial information in the purchasing process, PCI compliance is a requirement. Complying with and maintaining PCI standards keeps your site in good standing, but benefits can go beyond staying current with credit card companies. Prominently displaying a trust seal that states that your company is keeping up with PCI standards can make all the difference in giving visitors confidence in your site’s security. And secure visitors will mean higher conversion rates and more sales.

Along with offering fantastic products and services, one of the most important elements of successful businesses is trust. Whether it’s a store front on Main Street or a company that does all its business using the internet, developing trust is something that can’t be made light of. More trust means more sales. For an internet merchant, PCI compliance can have an impact that goes beyond simply staying in good standing with credit card companies. Maintaining PCI standards and keeping people informed about it by clearly displaying trust seals can boost both conversion rates an customer trust.

Your services or products may be the best in your field. Your site could be wonderfully thought out and planned, easily accessible to visitors and the perfect place to show the world what you have to offer. You may have all those things going for you, but at the end of the day, if they don’t feel like they can confidently supply their credit card information, sales won’t happen. It’s important for the credit card companies to know that you are doing everything you can to maintain PCI standards, but it’s just as important for potential customers to know that the site they are shopping on has taken those extra measures to keep their information secure.

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