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PCI Compliance and Website Security Can Mean A Kick In Conversion Rates

Will Conversion Rates Go Up With PCI Compliance?

Online merchants, specifically those that take credit cards, have a responsibility to design a solidly safe place for internet purchases to happen. For business owners who store financial information like credit cards and bank information in the purchasing process, PCI compliance is a requirement. Staying on top of and conforming to PCI standards keeps your site in good standing, but benefits can go beyond staying current with credit card companies. Prominently displaying a trust seal stating that your company is keeping up with PCI standards can make all the difference in giving customers confidence that your site will keep their information safe. And secure visitors mean higher conversion rates and more sales.

Along with providing fantastic services and products, trust is one of the most essential components of a successful business. Whether it’s a store front on Main Street or a company that does all its business using the internet, cultivating trust and credibility is something that can’t be ignored. More confidence and trust means more sales. For an internet merchant, PCI compliance can have an impact that goes beyond remaining in good standing with credit card companies. Maintaining PCI standards and informing visitors you’re doing so by clearly displaying trust seals can increase both customer trust and conversion rates. A win-win for everyone.

Your services or products could be the best in your field. Your website may be easily accessible to visitors, perfectly thought out and planned and the perfect place to show the world what you want to sell. All of that may be in your favor, but if customers can’t turn over their credit card or bank information with confidence, you won’t make a sale. It’s crucial for credit card companies to know that you are keeping up with PCI standards, but it’s equally important for potential customers to know that they are shopping on a secure site.

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