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You Need Trust Seals For Your Online Business

trust sealsIf you own a business and are looking for ways to increase security on your site, you need get trust seals. Trust seals will not only help security but will increase conversions. Trust seals are important for e-commerce sites. Customers want to know that they are safe when shopping on your site. But with all the options for trust seals (aka site seals, trust logos, and trust badges), how do you know what is best for your site?

Here are three things to think about before you buy a trust seal:

What does the trust seal do, according to the company? Does it come with security scanning, or is it just a logo to add to your site? Some seals verify that your business is a real business but don’t do anything to protect your site. Be sure you know what you are paying for is what you are actually getting.

What does the trust seal tell your customers? Studies have shown that customers want to see a trust seal on the site they are shopping on and many may not buy from a site that doesn’t have one. Is your trust seal telling your customers that they can trust your site? And that it is free of vulnerabilities?

Does a trust seal mean that your site is secure? As mentioned above, some seals simply prove that you’re a real company, while others actually check the site for vulnerabilities. If shoppers think that your seal is just a logo for appearance, they may not want to buy from you. Be sure that your seal is up to date and scanning your site for vulnerabilities.

Can You Trust a Trust Seal? 3 Ways to Know You’re Getting Your Money’s Worth|EpicEcommerce

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