You may wonder if social media is really that important for your ecommerce site. The answer is a definitive yes! Social media is a quick and easy way to advertise for free. In an article written by EpicEcommerce, they refer to some studies and statistics from Mike Jones that will help you understand just how important social media is to the success of your business.
80% of US adults shop online. While emails and search engine traffic are important, studies show that social media traffic is where the money is. Some social media sites are better than others. Facebook and Pinterest are just a couple of major social media sites that can help your business. “Comparing Facebook to Pinterest, the two largest social media sites to date, the driver of higher transaction value is Pinterest.”
Why is Pinterest so useful? “Pinterest has captured a lot of media attention recently as a driver of traffic to e-commerce sites. BizRate’s study revealed that 70% of Pinterest users use the site to ‘get inspiration on what to buy.’ Monetate found that referral traffic from Pinterest was up 2535% year over year and now makes 26% of all social traffic, compared to 1% at the end of 2011.”
If you want to get going on social media, but aren’t sure how to start, or if you are still not convinced on how important it is, read the full article from EpicEcommerce here: 4 Tips to Social Media Success for Your Ecommerce Site. They provide 4 great tips to boost your sales.