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PCI Compliance and Website Security Can Increase Conversion Rates

Can PCI Compliance Boost Conversion Rates?

Along with offering amazing services and products, one of the most essential aspects of successful businesses is trust. Whether it’s a Main Street store front or a company that does all its business using the internet, developing trust and credibility is something that can’t be ignored. More confidence and trust means more sales. For an online merchant, PCI compliance can have an impact that goes beyond remaining in good standing with credit card processors. Conforming to PCI standards and informing visitors you are doing so by clearly displaying trust seals can boost both customer trust and conversion rates.

With shopping on the internet becoming more common all the time, most people are smart enough to look for sites that are safe. With the very real danger of identity theft in the back of their heads, people are often nervous to shop on the internet anyway. If it doesn’t seem like you’ve made their security a priority, no matter how many visitors you have, won’t convert into sales.

In this day and age, anyone who has a basic understanding of the internet can put together a business website. At the very least, someone who can navigate Yahoo or Google can track down a web site designer to build one for them. But a website that looks fantastic, even if it has all the bells and whistles, won’t turn visitors into customers if they don’t feel safe handing out their private, financial information at the end of the sale. If web site security isn’t made a priority, your website conversion rates will never increase.

Business websites, specifically those who take and store credit card information, have a responsibility to build a solidly protected place for internet shopping to happen. PCI compliance is a requirement for business owners who store financial information like credit cards and bank information during purchases. Staying on top of and fulfilling PCI standards keeps your site in good standing, but benefits can go beyond just staying current with credit card processors. Displaying a trust seal that states that your company complies with PCI standards can make all the difference in giving customers confidence that your site will keep their information safe. And secure visitors will mean more sales and higher conversion rates.

Your products or services may be the best on the web. Your website could be magnificently planned and thought out, easily accessed and the perfect place to show the world what you have to offer. You may have all those things going for you, but at the end of your customers’ visits, if they can’t hand over their credit card information with confidence, you won’t make a sale. It’s important for the credit card companies to know that you are doing all you can to maintain PCI standards, but it’s just as important for visitors to recognize that they’re shopping on a secure website.

It’s true that just about anyone can think of an idea, throw a website together and call themselves a business. It’s one of the great things about technology these days. It’s also true that not everyone–no matter how well intentioned–will succeed. In fact, a lot of them won’t make it. What separates the failures from prosperous online businesses isn’t always services or products. Often, it is that the successes make a priority out of website security. Using PCI compliance and trust seals, they establish customer trust and in turn conversion rates and sales increase.

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