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PCI Compliance Can Mean Higher Conversion Rates

Can PCI Compliance Boost Conversion Rates?

The services or products you provide could be the best in your field. Your site may be magnificently planned and thought out, easily accessible to visitors and the perfect place to show the world what you want to sell. All of that may be in your favor, but at the end of your customers’ visits, if they don’t feel like they can confidently hand over their bank or credit card information, sales won’t happen. It’s crucial for the credit card companies to know that you are keeping up with PCI standards, but it’s equally important for potential customers to recognize that the website they’re shopping on has taken those extra measures to keep their information secure.

With online shopping becoming more common all the time, most people are sensible enough to look for sites that are secure. With the very real danger of identity theft in the back of their heads, people could be reluctant to shop online in the first place. If they don’t feel like your company has made their safety a priority, no matter how many visitors you have, will not convert to sales.

Business website owners, especially those that take credit cards, have a responsibility to design a solidly safe place for online shopping. For those business owners who store financial information like credit cards and bank information during purchases, PCI compliance is a requirement. Complying with and maintaining PCI standards keeps your site in good standing, but benefits can go beyond just staying current with credit card processors. Prominently displaying a trust seal that states that your company complies with PCI standards can make all the difference in giving customers confidence in your website’s security. And confident visitors will mean more sales and higher conversion rates.

In this day and age, any body who has a basic understanding of the internet can start a business web site. At the very least, anyone who can access Yahoo or Google can track down a web site developer to design one for them. But a website that looks amazing, even if it has all the bells and whistles, won’t turn visitors into customers if they don’t feel secure giving their financial information. If web site security isn’t made a top priority, your web site conversion rates will never increase.

Along with providing amazing services and products, one of the most crucial elements of successful businesses is trust. Whether it’s a store front on Main Street or a company that conducts all its business on the internet, cultivating trust and credibility cannot be made light of. More confidence and trust means more sales. For an online retailer, PCI compliance can have an impact that goes beyond staying in good standing with credit card companies. Staying on top of PCI standards and keeping visitors informed about it by clearly displaying trust seals can increase both customer trust and conversion rates. A win-win for everyone.

It’s true that anyone can come up with an idea, develop a website and start a business. It’s one of the great things about technology these days. The truth is, however not everyone–no matter how well intentioned–will succeed. In fact, a good deal of them aren’t going to make it. What separates the failures from prosperous online businesses isn’t always services or products. Often, it is the fact that the successes make website security a real priority. Using PCI compliance and trust seals, they create customer trust and are able to convert more visitors into sales.

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