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PCI Compliance and Website Security Can Boost Conversion Rates

Will PCI Compliance Increase Conversion Rates?

Business website owners, specifically those who take credit card information, have a responsibility to design a protected place for online purchases to happen. For those business owners who store financial information like credit cards and bank information in the purchasing process, PCI compliance is a requirement. Maintaining and conforming to PCI standards keeps your site in good standing, but benefits can go beyond staying current with credit card companies. Prominently displaying a trust seal stating that your company is keeping up with PCI standards can make all the difference in giving visitors confidence in your web site’s security. And secure visitors mean more sales and higher conversion rates.

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