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Website Security Can Kick Up Conversion Rates

Will PCI Compliance Boost Conversion Rates?

Your services or products may be the best on the web. Your website could be easily accessible, magnificently planned and thought out and the perfect place to display what you have to offer. All of that may be in your favor, but if customers don’t feel like they can confidently supply their bank information, sales won’t happen. It’s important for the credit card companies to know that you are maintaining PCI standards, but it’s just as important for potential customers to know that the site they’re shopping on has taken those extra measures to keep their information secure.

With internet shopping becoming more common all the time, people are shrewd enough to look for sites that are safe. With the very real threat of identity theft in the back of their minds, customers could be nervous to do their shopping online anyway. If they don’t feel like you’ve taken real steps to keep their information safe, visitors, regardless of how many you have, will not convert into sales.

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