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Website Security Can Increase Conversion Rates

Can Conversion Rates Go Up With PCI Compliance?

With online shopping becoming more common, most people are sensible enough to look for sites that they know are secure. With identity and financial theft in the back of their heads, people could be nervous to shop online in the first place. If it doesn’t seem like your site has taken real steps to keep their information safe, regardless of how many visitors you have, will not convert into sales.

The services or products you provide may be the best in your field. Your site could be easily accessible, perfectly thought out and planned and the perfect place to show the world what you have to offer. You may have all those things going in your favor, but at the end of your customers’ visits, if they can’t turn over their bank information confidently, you won’t make a sale. It’s important for credit card companies to know that you’re doing everything you can to maintain PCI standards, but it’s equally important for visitors to recognize that they’re shopping on a secure site.

It’s true that just about anyone can think of an idea, develop a website and call themselves a business. It’s one of the great things about technology now days. The other side of it is that no matter how well intentioned they are, all of those businesses won’t succeed. To be perfectly honest, a lot of them will fail. What separates the failures from successes isn’t always products or services. Often, it is because successful companies make website security a real priority. With PCI compliance and trust seals, they gain customer trust and in turn conversion rates and sales increase.

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