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Website Security Can Increase Conversion Rates

Will PCI Compliance Boost Conversion Rates?

It’s true that just about anyone can come up with an idea, develop a website and call themselves a business. It’s one of the great things about technology these days. It’s also true that no matter how well intentioned they are, all of those businesses won’t succeed. To be perfectly honest, a lot of them will fail. The thing that separates the failures from successes isn’t always products or services. Often, it is the fact that successful companies make website security a high priority. With the help of PCI compliance and trust seals, they create customer trust and are able to convert more visitors into sales.

With internet shopping becoming more and more common, people are sensible enough to look for sites that they know are secure. With identity and financial theft in the back of their minds, customers are often reluctant to shop online anyway. If they don’t feel like your site has made their safety a priority, visitors, no matter how many you have, aren’t going to convert to sales.

In addition to providing fantastic services and products, one of the most crucial aspects of a successful business is trust. Whether it’s a store front on Main Street or a company that does all its business using the internet, cultivating trust is something that can’t be neglected. More confidence and trust means more sales. For an internet business, PCI compliance can make an impact that goes beyond remaining in good standing with credit card companies. Maintaining PCI standards and keeping people informed about it by displaying trust seals can increase both conversion rates an customer trust.

Online merchants, specifically those who take credit cards, have a responsibility to create a solidly safe place for internet shopping to happen. For those business owners who store financial information during purchases, PCI compliance is a requirement. Staying on top of and conforming to PCI standards keeps your site in good standing, but benefits can go beyond that. Prominently displaying a trust seal that states that your company complies with PCI standards can go a long way in giving visitors confidence that your website will keep their information safe. And secure visitors mean more sales and higher conversion rates.

These days, just about anyone who has a basic knowlege of the internet can set up a website for their business. At the very least, anyone that has access to Google can hire a website developer to build one for them. But a web site that looks great, even if it has all the extras and features, won’t make visitors into customers if they don’t feel secure providing personal financial information at the end of the sale. If website security isn’t made a priority, your web site conversion rates won’t go up.

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