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PCI Compliance Can Mean A Kick In Conversion Rates

Will PCI Compliance Increase Conversion Rates?

Business websites, particularly those who store credit card information, have a responsibility to build a solidly protected place for internet purchases to happen. PCI compliance is a requirement for business owners who store any kind of financial information during purchases. Complying with and staying on top of PCI standards keeps your site in good standing, but benefits can go beyond that. Prominently displaying a trust seal stating that your company complies with PCI standards can go a long way in giving visitors confidence in your site’s security. And confident visitors will mean higher conversion rates and more sales.

These days, just about any body who has a working knowledge of the internet can start a web site for their business. At the very least, someone that can navigate Google or Yahoo can get a web site designer to build one for them. But a website that looks amazing, even if it has all the extras and features, won’t turn visitors into customers if they don’t feel safe handing over financial information. If web site security isn’t a priority, your website conversion rates will never go up.

It’s true that anyone can come up with an idea, throw a website together and start a business. It’s one of the great things about technology now. The other side of it is that no matter how well intentioned, not all of those businesses will succeed. To be perfectly honest, a lot of them won’t make it. The thing that separates those failures from successes isn’t always products or services. Often, it is the fact that successful businesses make a priority out of website security. Using Trust seals and PCI compliance, they gain customer trust and are able to convert more visitors into sales.

With internet shopping becoming more common, people are aware that they need to look for sites that are secure. With the very real threat of identity and financial theft in the back of their minds, customers could be reluctant to shop online anyway. If they don’t feel like you’ve made their security a priority, no matter how many visitors you have, won’t convert into sales.

In addition to providing amazing services and products, one of the most essential aspects of a successful business is trust. Whether it’s a store front on Main Street or a company that conducts all its business online, developing credibility and trust cannot be neglected. Better trust means better conversion rates . For an internet merchant, PCI compliance can have an impact that goes beyond remaining in good standing with credit card companies. Conforming to PCI standards and informing shoppers you’re doing so by clearly displaying trust seals can increase both trust and conversion rates. A win-win for everyone.

The products or services you provide may be the best in your field. Your web site may be magnificently thought out and planned, easily accessible and the perfect place to show the world what you want to sell. You may have all of that in your favor, but if visitors don’t feel like they can turn over their credit card information with confidence, sales won’t happen. It’s critical for credit card companies to know that you are keeping up with PCI standards, but it’s just as important for potential customers to recognize that the site they’re shopping on has taken those extra measures to keep their information secure.

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