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PCI Compliance and Website Security Can Mean A Kick In Conversion Rates

Will PCI Compliance Boost Conversion Rates?

These days, just about any body with a working knowledge of the internet can start a business web site. At the very least, someone who can navigate Google or Yahoo can get a website designer to build one for them. But an amazing looking site, even if it has all the extras and features, won’t turn visitors into customers if they don’t feel good about providing personal financial information at the end of the sale. If website security isn’t made a top priority, your web site conversion rates won’t ever increase.

Internet merchants, especially those that take credit cards, have a responsibility to design a solidly secure place for online purchases to happen. For business owners who store financial information like credit cards and bank information during purchases, PCI compliance is a requirement. Fulfilling and maintaining PCI standards keeps your site in good standing, but benefits can go beyond that. Prominently displaying a trust seal expressing that your company complies with PCI standards can go a long way in giving customers confidence in your web site’s security. And secure visitors mean higher conversion rates and more sales.

It’s true that just about anyone can stumble upon an idea, create a website and start a business. Technology in this day and age makes that a reality. The other side of it is that no matter how well intentioned, not all of those businesses will succeed. In fact, a lot of them aren’t going to make it. The thing that separates those failures from successful online businesses isn’t always products or services. Very often, it is because successful businesses make a high priority out of website security. Using Trust seals and PCI compliance, they gain customer trust and in turn conversion rates and sales increase.

Along with providing amazing products and services, one of the most important aspects of successful businesses is trust. Whether it’s a store front on Main Street or a company that does all its business using the internet, developing trust is something that can’t be disregarded. More trust and confidence means more sales. For an online business, PCI compliance can have an impact that goes beyond remaining in good standing with credit card companies. Conforming to PCI standards and informing customers you are doing so by prominently displaying trust seals can increase both customer trust and conversion rates.

With online shopping becoming more and more common, most people are smart enough to look for sites that are secure. With identity and financial theft in the back of their minds, customers are often afraid to shop online anyway. If it doesn’t seem like you’ve made their security a priority, visitors, regardless of how many you have, aren’t going to convert into sales.

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