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PCI Compliance and Website Security Can Mean Increased Conversion Rates

Can Conversion Rates Go Up With PCI Compliance?

These days, just about anyone with a working knowledge of the internet can start a business web site. At the very least, anyone who can access Google or Yahoo can hire a site developer to design one for them. But a website that looks fantastic, even with all the bells and whistles, won’t make visitors into customers if they don’t feel secure giving their financial information at the end of the sale. If web site security isn’t made a top priority, your website conversion rates won’t ever increase.

With internet shopping becoming more common, most people are smart enough to look for sites that they know are safe. With the very real threat of identity theft in the back of their heads, people may be reluctant to shop on the internet anyway. If they don’t feel like your company has made their security a priority, no matter how many visitors you have, won’t convert to sales.

Internet merchants, specifically those who take and store credit card information, have a responsibility to create a protected place for internet shopping to happen. PCI compliance is a requirement for those business owners who store any kind of financial information in the purchasing process. Complying with and maintaining PCI standards keeps your site in good standing, but benefits can go beyond that. Prominently displaying a trust seal that states that you maintain PCI standards can go a long way in giving visitors confidence in your site’s security. And confident visitors mean more sales and higher conversion rates.

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