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PCI Compliance Can Mean A Kick In Conversion Rates

Can Conversion Rates Increase With PCI Compliance?

These days, anyone with a basic understanding of the internet can start a business website. At the very least, anyone that has access to Google or Yahoo can get a site developer to design one for them. But a web site that looks great, even with all the bells and whistles, won’t make customers out of visitors if they don’t feel secure providing their private, financial information. If website security isn’t made a top priority, your web site conversion rates won’t ever increase.

With online shopping becoming more common all the time, most people are aware that they need to look for sites that they know are safe. With the very real threat of identity and financial theft in the back of their heads, people may be reluctant to shop on the internet anyway. If it doesn’t seem like your company has made their security a priority, visitors, regardless of how many you have, will not convert to sales.

Internet merchants, particularly those who take and store credit card information, have a responsibility to create a protected place for internet shopping to happen. For business owners who store financial information like credit cards and bank information in the purchasing process, PCI compliance is a requirement. Staying on top of and conforming to PCI standards keeps your site in good standing, but benefits can go beyond just staying current with credit card processors. Displaying a trust seal stating that you maintain PCI standards can go a long way in giving customers confidence that your site will keep their information safe. And confident visitors mean more sales and higher conversion rates.

In addition to offering great products and services, one of the most crucial elements of a successful business is trust. Whether it’s a store front on Main Street or a company that does all its business using the internet, cultivating credibility and trust is something that can’t be overlooked. More customer confidence means more sales. For an internet retailer, PCI compliance can make an impact that goes beyond remaining in good standing with credit card companies. Conforming to PCI standards and informing shoppers you’re doing so by clearly displaying trust seals can boost both customer trust and conversion rates. A win-win for everyone.

It is true that anyone can come up with an idea, throw a website together and start a business. Technology in this day and age makes that a reality. It’s also true that no matter how well intentioned they are, all of those businesses won’t succeed. To be perfectly honest, a good deal of them aren’t going to make it. The thing that separates the failures from prosperous online businesses isn’t always services or products. Very often, it is the fact that the successes make website security a high priority. With PCI compliance and trust seals, they develop customer trust and in turn conversion rates and sales increase.

The products or services you provide may be the best in your field. Your site may be easily accessible, beautifully thought out and planned and the perfect place to show the world what you have to offer. All of that may be in your favor, but if visitors don’t feel like they can hand over their credit card or bank information with confidence, sales won’t happen. It’s crucial for the credit card companies to know that you are keeping up with PCI standards, but it’s just as important for potential customers to know that they are shopping on a secure site.

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