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PCI Compliance and Website Security Can Increase Conversion Rates

Could PCI Compliance Help Conversion Rates Go Up?

With shopping online becoming more common all the time, most people are aware that they need to look for sites that they know are secure. With the very real threat of identity theft in the back of their heads, people are often reluctant to shop on the internet in the first place. If they don’t feel like you’ve made their security a priority, visitors, regardless of how many you have, won’t convert to sales.

In addition to providing amazing services and products, trust is one of the most crucial elements of successful businesses. Whether it’s a Main Street store front or a company that conducts all its business online, developing trust is something that can’t be neglected. More confidence and trust means more sales. For an online business, PCI compliance can make an impact that goes beyond staying in good standing with credit card companies. Conforming to PCI standards and keeping people informed about it by clearly displaying trust seals can increase both conversion rates an customer trust.

It is true that anyone can dream up an idea, throw a website together and call themselves a business. Technology now days makes business a possibility for everyone. The other side of it is that not all of those businesses–no matter how well intentioned–will succeed. In fact, a lot of them will fail. What separates those failures from successes isn’t always services or products. Often, it is that the successes make website security a high priority. Using PCI compliance and trust seals, they establish customer trust and in turn conversion rates and sales increase.

Your products or services may be the best on the web. Your website could be magnificently planned and thought out, easily accessible to visitors and the perfect place to display what you want to sell. You may have all those things going for you, but if customers don’t feel like they can confidently turn over their bank or credit card information, you won’t make a sale. It’s important for the credit card companies to know that you are doing everything you can to maintain PCI standards, but it’s just as important for potential customers to recognize that the web site they are shopping on has taken those extra measures to keep their information secure.

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