One company provides Security Verification Seals, Privacy Verification Seals, and Business Verification Seals - because shoppers are concerned about all three areas of website identity.

It makes sense for us as website owners to remove all the fear, doubt, and suspicion that accompanies making a buying decision online. When there is no hesitation to do what we want our online visitors to do, our conversion rates will increase.

Online consumers worry about the security of our websites: Are they safe? Will I get a virus? Do they scan daily for vulnerabilities so that hackers won’t get in and steal my personal information?

They worry about the privacy of the our websites: If I give them my email address, will I wake up tomorrow with 50 emails from companies I’ve never heard of?

They worry about our integrity as business owners: Is it a trustworthy business? If there is an issue with my purchase, will I be able to contact someone?

There are several ways that trust seals give consumers the peace of mind they need to trust us as website owners. They can see on the seals the date of the last time that our websites were verified. Also included on the trust seals are the names of our websites - customized exclusively for each particular company.

They can click on the seals and view the certificates that the trust seal company provides that show when our websites have been verified. The certificates will also show that the websites have passed the daily vulnerability scans – which everyone knows is the first line of defense in keeping our websites safe from hackers and outside attacks.

Online consumers can also view our phone, email, and physical address on the certificates, so that they know that they will be able to get a hold of us should the need arise. The trust seal company also provides their information, so that if for some reason we as website owners do not resolve a disagreement with a customer in a timely fashion, they can help.

It’s really pretty simple. When we as website owners increase the amount of traffic that trusts us, more people will do what we want them to do. One of the most productive ways to achieve high levels of trust with online consumers is to display trust seals on our websites.

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Very shortly after using Trust Guard I started to see sales increase, and our conversion rate continues to grow to this day.  In fact, now I won’t use a website that doesn’t have Trust Guard seals, because without it I can’t trust it!  Their verification process ensures that the company is portraying itself to customers accurately.  To do this, they validate a company’s address, phone number, and email address using US Priority Mail (with double signature verification) or Global Priority Mail (if overseas), Phone Verification, Email Verification, and even more.  If you are doing business with them, you know it is safe and secure.  

If I hadn’t found them, I don’t think my gift site would be doing as well as it is now.  And I would have had to step away from my laptop and leave my writing for when I had time.  Now writing is my full-time job, and no longer a hobby, and there is nobody else to thank but Trust Guard, for allowing my customers to feel safe enough to keep us running!

-M Evans 

With the development of cutting edge software like Split Testing Pro, we find that we can’t help but improve our various websites conversion rates. It is so easy. All we do is take our original index page, make a few minor adjustments and save the adjusted pages, load them up and start the test. Once the test is over, we take the winner, make that our new index page, and do it all over again. It is a continual process of improvement that keeps making us more money as our websites conversion rates keep going up.

The great thing about split testing is that you can test anything you want on your index page. From flash to adding streaming audio, to testing adsense, the sky is the limit. We’ve done some crazy tests just for fun. For example in one of our tests we had a 35% increase by just changing the color of one word on one of our index pages from blue to red. In another test, we doubled our conversion rate by simply adding some name brand logos. We’ve even split tested Google Adsense vs. Yahoo Publisher Network and have found huge differences in the payouts between the two. I bet you want to know which one pays more don’t you? Why don’t you split test it and find out.

The bottom line is that if you want to increase your sales, improving your conversion rate is way easier, faster and cheaper than getting more traffic. You need both traffic and conversion, but most people focus on just traffic. In order to make your website into a star you need to also focus on improving your website conversion.