November 3rd, 2015
Trust Guard, a leader in website security, recently participated in a cybersecurity conference at the U.S. embassy in the Netherlands. Trust Guard VP, Todd Brandley, along with other leading experts in website security, spoke about the growing threat of cyber security crimes across the globe. Trust Guard has recently expanded internationally and this was a great way to promote their new European website.
Other speakers at the event included Kevin M. McCleary, a security officer at the US embassy in The Hague. McCleary works with Europol’s European Cyber crime action task force. Another speaker, Hans Bouman, Trust Guard’s Dutch partner, spoke about the need for businesses to be PCI compliant. PCI compliance was one of the main topics at the conference, and this is one of the services that Trust Guard provides.
Top CEO’s in a wide range of industries including banking, health, insurance, hospitality and more attended the event as no industry is immune from cyber crime.
Trust Guard provides services such as third party verification, PCI security scanning, and of course website security. They provide Trust Seals which verify their website is safe and secure. Learn more about Trust Guard here: www.trust-guard.com, and check out their recently launched European site here: trust-guard.eu.
October 20th, 2015
EMV (Europay Mastercard Visa) is a credit card with a small chip that more securely validates transactions than magnetic strip cards. Europe and other areas of the world have been using EMV for years. The most important thing to know about EMV is that the deadline for making the switch was October 1, 2015. While merchants are expected to have their POS terminals and backend software accepting EMV now that the deadline has passed, it doesn’t mean that the magnetic strip cards will stop working. What it does mean is that the liability for fraudulent activity is now on the merchant rather than the card issuer.
While magnetic strips still work, the problem with them is that they can be captured and copied more easily than EMV. EMV requires PINs and is protected through other security features as well. According to ZD Net, 63 percent of consumers want a chip card as soon as possible.
EMV benefits merchants because it reduces counterfeit cards used in transactions where the card is present. For online businesses it doesn’t really help with security, unfortunately, because it is only useful in card present transactions. But according to Bluepay.com, EMV payment options are available in the online world. Although they haven’t become truly mainstream yet the technology is there.
What You Should Know About EMV: The looming migration deadline for retailers|EpicEcommerce
October 14th, 2015
You know that increasing online conversion rates will increase your profit. But even if your testing and making changes and testing again you might not be getting the positive results. Conversion is all about the visitor taking action and ultimately becoming your customer. There are obstacles you may need to eliminate in order for this to happen and these obstacles can come in a few different forms.
Physical obstacles – Physical obstacles are just what they seem. Are you streamlining the checkout process by eliminating unnecessary steps such as entering their email address or having to opt out of becoming a “member” on your site? Be sure your call to action buttons are the most noticeable buttons on your site.
Fear obstacles – Your customers need to feel safe to make purchases on your site. Don’t let your customers be afraid, make the feel safe by taking the steps needed to help protect them and their identities. Be sure your site is PCI compliant and that it presents a trust seal from a reputable company.
Multimedia obstacles – There is nothing more annoying than timing out on a site because it is trying to load excessive visual data or excessive advertising. Potential customers get frustrated on a site that depends on flash players that not everyone has. Keep it simple and universal.
3 Obstacles to Conversions|EpicEcommerce
October 5th, 2015
It’s hard to believe that the holidays are just around the corner. With the big shopping days like black Friday and cyber Monday approaching, you might want some tactics to help your ecommerce. Here are some of the best resources that offer tips for planning for 2015 black Friday, cyber Monday and holiday season.
Practical ecommerce has a great planning guide to help you get ready for the holidays. Read about it here: http://www.practicalecommerce.com/articles/86460-2015-Black-Friday-Cyber-Monday-Ecommerce-Planning-Guide
Ecommerce platforms offers 20 black Friday and cyber Monday Infographics here: http://ecommerce-platforms.com/ecommerce-resources/20-black-friday-cyber-monday-infographics
Shipwire offers ecommerce trends that influence buyer experience in 2015 here: https://www.shipwire.com/w/blog/9-e-commerce-trends-2015-influence-buyer-experience/
Marketing land has multiple posts for holiday retailers here: http://marketingland.com/library/holiday-retailer
Bigcommerce has tips to maximize holiday ecommerce traffic here: http://blog.bigcommerce.com/ecommerce-seo-6-tips-maximize-black-friday-cyber-monday-traffic/
Experiment engine gives tips on A/B testing for the holiday season here: https://www.experimentengine.com/blog/top-holiday-ecommerce-trends/
Black Friday, Cyber Monday and Holiday Tips for Ecommerce|EpicEcommerceTools.com
September 29th, 2015
Whether you are building your platform or keeping up on your blogging, you know there are experts out there that have already done it. Below is a list of ecommerce mentors you should follow to perfect your business.
Matt Cutts – This guy is a master of SEO who has a successful blog and he works for Google. His blog is full of advice if you’re trying to gain more traffic. You can follow him on Twitter here: https://twitter.com/mattcutts
Michael Hyatt – Michael writes a blog that has everything from the best way to launch products to a beginner’s guide to Twitter. With his advice, you can build your platform or improve your branding. Follow him on Twitter here:https://twitter.com/michaelhyatt
Fizzle.Co – Corbett Barr and Chase Reeves, the guys at Fizzle.Co have done it all. They have one of the best podcasts around for ecommerce because they are able to interview amazing experts in every field. Check out their about page here: https://fizzle.co/about
Richard Lazazzera – His blog, A Better Lemonade Stand, offers the best tools and tips to kick off your online business. Check it out here: http://www.abetterlemonadestand.com/blog/
Glori Blatt – She has a ton of experience as a buyer in the world of ecommerce. If you want to open a successful online shop, you should definitely check out her blog Salsify here: http://blog.salsify.com/author/glori-blatt
5 Masters Of Blogging And Platform Building: Mentors You Should Be Following | Epic Ecommerce
September 22nd, 2015
Keyword research is an important tool for SEO (search engine optimization). Successful content marketers use it to help them find topics to write about and the key phrases they should use when writing. Furthermore, it is constantly changing, just like any type of technology, so you want to be sure that you are doing it the most efficient and effective way possible.
You can find a lot of information on the best ways to do this type of research. Karen Schmidt of EpicEcommerce has put together a list of the top six resources on how to do keyword research. Her list includes posts from Moz, Hubspot, Kissmetrics, Copyblogger, and SEONICK. Check out the article below and start improving your content today!
How To Do Keyword Research: 6 Great Resources
September 14th, 2015
Every week EpicEcommerceTools posts about the best articles they have found around the web that week, just in case you missed it. This weeks posts include a great article from Adweek regarding the top global markets and trends, a post from Ecommerce Fuel on strategies that help to make more money, and an article from Practical about tips for setting up gift cards.
If you want to read some of the other top posts from this week, check out the article here: Top 5 Ecommerce Posts Around The Web: Sept. 11. You can also read other weeks posts on EpicEcommerceTools.com as well.
August 26th, 2015
If you have an ecommerce site you should consider creating a mobile shopping app to boost sales. Mobile shopping apps are fast growing in this world of smartphones and tablets. In an article from Epic Ecommerce, they list some of the top shopping apps that really do it right. They are all good examples of easy navigation, smart design, and social interaction. Check them out.
TopHatter – This is a live auction shopping app. Users bid on or post items for sale. The site design is fun and full of pictures.
Modcloth – Their mobile shopping app is just as exciting as their online shopping website. Users can access a Fit for Me option that allows them to enter their measurements to find the perfect fit. They also have a style gallery where users post pics of themselves in their latest ModCloth finds.
Polyvore – This app is designed to be your personal shopper. You enter in your taste fashion and design and it will recommend items from home decor to clothing.
Etsy – Their mobile app is just as great as their shopping website as well. The app has great graphics and is easy to navigate.
Read more about these apps and see screenshots of the mobile sites here: Mobile Shopping Apps with Designs That Inspire.
August 13th, 2015
If you have a blog for your business, you know that constantly creating new content can be tiring and time consuming. Having guest bloggers write content for your blog is a great way to bring fresh content and a fresh voice. Here are some ways that you can get guest bloggers.
One way is to grow your readership. In order to entice guest bloggers, you need to show that readers are excited to read the content on your blog. Guest bloggers want to reach as many readers as possible, so the bigger the blogger, the bigger audience they will require.
Another way to get guest bloggers is to offer incentives. You can offer to include a link to their blog or website as a good incentive. You can also advertise for guest bloggers. If you place a tab on your blog saying “write for us” this will let bloggers know that you are looking for guests.
If you have a more established blog, you can start a writing competition to choose a guest blogger for your site. Let those that want to participate in the competition know that this is a great way for them to reach a larger audience.
Lastly, be sure that your blog is constantly updated. No one will want to write for a blog that hasn’t had any new content in months. Be sure that you have good relationships and friends online. Reaching out on social media is a great way to track down an expert to be a guest blogger for you.
7 Ways To Find Guest Bloggers|Epic Ecommerce
August 4th, 2015
If you own a business you know that it is not always easy to keep it going and growing. In an article from Epic Ecommerce, they list 26 things you should continually be doing to grow your business.
- Social Media. Social media is the main way that people of many demographics communicate. You need to take it seriously if you want to have a successful business.
- Blogs. In addition to the first thing, blogs should also be taken seriously. Blogs influence opinions, a place to post news and get millions of views.
- Promotions and new products. You would be surprised how far a promotion, such as a Christmas promotion, can take you.
- Third party verification. Things such as testimonials, comments, trust seals, “likes” are one of the best ways to get people to trust you and like you. Validation is everything nowadays because your success is visible to everyone.
Read the complete list of 26 Things To Do To Grow Your Business here: Size Doesn’t Matter: 26 Things You Must Do To Continually Grow Your Business Or Blog.